Growing a beard used to be easy. You just didn't shave for a while. But things have changed. Maintaining a beard requires more care and tailoring. A shaggy beard might look good in the rugged department, but it's not doing you any favors when it comes to work, dating, and all around looks department. Otter Grooming Co. beard styling products & beard grooming kits will prove to everyone (even your mother) that your scruff or power 'stache was not such just some silly phase, but here to stay.